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Compass Communication - TRESemme


Client Aims

Assist with the launch of the TRESemme Keratin range by driving awareness.

Activation Results

We put together a team of brand ambassadors working across the Western Cape, KwaZulu-Natal, Gauteng, Free State and Eastern Cape. They encouraged shoppers to purchase two Keratin smooth products in order to receive a scratch card to win a hamper. An exciting in-store demonstration was also conducted to showcase the effectiveness of the product range.


The TRESemme Keratin range had a fantastic launch with the vast majority of stores clearing the shelves frequently. Shoppers responded extremely well to the new range. Brand Ambassadors did a stellar job at making sure shoppers were aware of the benefits of using the product, buying into the brand and remaining loyal.