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Compass Communication - SIMPLE

SIMPLE

Client Aims

Create awareness, drive volume sales, upsell the Simple regime.

Activation Results

This large-scale promotion required a huge amount of dedicated hours and days in store over a variety of cities across the country. The activation included variations of enticing product demonstrations, coupons, and gifts with purchase for interested shoppers who bought the products or interacted with ambassadors to learn more about the range.

Outcomes

Shoppers became more familiar with the Simple brand and many of our ambassadors reported making repeat sales to shoppers that had tried the range. It was a fantastic opportunity for shoppers to learn more about a brand that is still relatively new to the country and to create excitement about it at the point of purchase.