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Compass Communication - DOVE

DOVE

Client Aims

Launch the New DOVE Colour Variant and create loyal buyers.

Activation Results

A team of Dove Brand Ambassadors took on this national activation covering stores in Gauteng, Eastern Cape, KwaZulu-Natal, Free State and Western Cape. Educational coupons were handed out to shoppers to inform them about the product uses and best practice. Ambassadors also performed an in-store demonstration which showed shoppers the effectiveness of using the DOVE Colour range on their hair.

Outcomes

We demonstrated the product uses and created a memorable experience for shoppers while educating them on the new DOVE range. It also helped shoppers to find out which product would best suit their needs and sales increased.