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Compass Communication - Bavaria


Client Aims

To create awareness for the Bavaria brand as well as their new Bavaria O.O and to increase sales.

Activation Results

This campaign was two-fold, targeting both drinkers and non-drinkers of alcohol. We stationed our promoters in specialist liquor stores around Gauteng, KwaZulu-Natal and the Western Cape where alcoholic samples were given out to shoppers in order to promote purchases. We also created a buzz in many Pick n Pay, Checkers and SPAR stores in Gauteng and the Western Cape where we handed out samples of the new Bavaria 0.0, targeting a new market of consumers who can’t or don’t consume alcohol.


Increases in sales, stock moved and expanded awareness of the Bavaria brand to current and new buyers.