Client Aims

To launch “Stimorol Sensations” and increase product awareness to drive the brand promise.

Activation Results

We trained a team of Brand Ambassadors to cover stores across Johannesburg, Pretoria and the Western Cape. These ambassadors handed out samples of the new Stimorol Sensations gum and invited shoppers to indulge in some fun by taking part in the spin-&-win activity – spinning the one-armed bandit  with the objective of getting 3 gum flavours in a row (peach, mango, strawberry for example). Our Stimorol Ambassadors gave away small gifts for shoppers that participated. The imagery and call-to-action associated with the activity all cued the indulgent experience that is Stimorol Sensations.


Almost every shopper approached sampled the product and a third of these samplers bought the new product. Insightful research was gained on consumers’ favourite flavours through detailed reporting in store. Thousands of prizes were won.