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Compass Communication - SONY


Client Aims

Increase awareness of SONY mobile device range and new product launches (including the SONY XPERIA Z1 in 2013).

Activation Results

Our SONY Ambassadors covered a targeted list of stores each weekend across Gauteng, KwaZulu-Natal, the Western Cape, Eastern Cape and Free State. These SONY Ambassadors were extremely well trained on all things SONY and therefore gave live demonstrations of the SONY mobile device range to interested shoppers and helped them to make an educated purchase decision. We also conducted exciting ADHOC events in order to educate and attract new SONY buyers as well as loyal SONY users. These included campus activations; Ster Kinekor activations; seasonal summer activations partnering with VODACOM; shopping centre activations; corporate wellness days; ADHOC sports events and activations around SONY’s sponsorship of The Parlotones.


Increased SONY awareness and sales in targeted stores as well as expansion of SONY’s retail footprint nationally.