Client Aims

Increase awareness of the POND’S brand and product lines.

Activation Results

We currently have hundreds of beauty advisors working across South Africa for POND’S, this is the result of a long standing relationship between Compass Communications and this leading beauty brand. These Beauty Advisors are stationed in-store with the role of educating shoppers on the benefits of POND’S products by building relationships and offering valuable information on skin care. They encourage shoppers to buy POND’S products and to implement a POND’S skin care regime.


Increased customer knowledge of the POND’S brand along with increased sales. Beauty Advisors have maintained and brought to life the POND’S image and personality while learning a fortune themselves and having wonderful experiences in stores, creating long standing relationships with their shoppers and customers.