NESTLE

Client Aims

Encourage mothers and their children to purchase a Nestle Kids Ice-Cream.

Activation Results

We had a team of child minders and on-site managers stationed at a Nestle branded kids activity area at Ushaka Marine World in Durban. This activation kept children entertained and safe with supervised activities & games so that their mothers could shop. Product purchase allowed access to this area so that the children could enjoy their ice-creams while having fun with our team.

Outcomes

Mothers were delighted with the opportunity to take a breather while their kids were kept safe and entertained. Much brand awareness was created and kids left loving Nestle and its new product.