Client Aims

To increase awareness of BIC products, assist in the launch of the BIC Back to School campaigns, and position BIC in the minds of shoppers.

Activation Results

We put together of a team of over 100 BIC Ambassadors to go to Pick n Pay and Checkers stores to assist shoppers with the stationary purchases on their back to school lists. This seasonally targeted activation enticed shoppers to add BIC products to their baskets and was well received in-store.


A successful increase of BIC awareness as an industry leader & conversion in both 2013 and 2014 at the point of purchase. Useful insights around back to school shoppers, their shopping journeys and habits were gained for use in future campaigns.